The MBA Summit | Logo, Branding, and Digital

The MBA Summit is the first annual interactive live panel event hosted by The Ross School of Business and Poets & Quants. The panel included admission directors from Berkeley and Yale and hiring managers from Amazon and Google who gave insights on how to get into a top business school. With great success, the live stream was watched live by nearly 2,000 prospective MBA students and nearly 100 more in person.

I was tasked with creating the logo and promotional materials for this event as well as assisting with the naming of the event.

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Logo Design Process
Initial work mark designs:

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Since the logo would be used across different mediums, I wanted to create a logo that could build and transform depending on how much information was needed. The final logo is made of speech bubbles in Michigan Ross colors, there is a horizontal and square version.

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Custom designed email templates sent out to prospective students.

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