Pace Suburban Bus | I90 Flex Lane

Pace Suburban Bus is the premier public transportation agency for the Suburbs of Chicago. In early 2018 a dedicated lane for Pace Express Buses was opened on the shoulder of I-90. The project included digital billboards, banners, and print ads in English and Spanish. The side by side imagery shows the traffic that you would face when driving a car on I-90 vs the clear lane that the Pace Express drives on. To emphasize the comparison I used a compressed font for the traffic side and a fun, relaxed font for the Pace lane. I worked with copywriter Dennis Gillespie and photographer Josh Sears.

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Corresponding TV spot for the Pace I-90 Flex lane, I assisted the Creative Director during production.